About Amy Wray

Amy Wray (Director)

I’m a busy mum of five young children which has given me my biggest qualification in life! My mother was my greatest inspiration as she too was a midwife and lactation consultant.

In 2007 I graduated in Midwifery and worked as a core midwife, then in 2009 I became a qualified Lactation Consultant (IBCLC). During this time I was also the BFHI co-ordinator for Tairawhiti District Health and also trained as a New Zealand Breastfeeding Peer Counsellor Administrator and ran a Breastfeeding Drop In centre. Throughout this time I have also been involved in teaching Antenatal Classes and various breastfeeding education workshops for a range of health providers. I helped develop and launch our local Breastfeeding Support Programme called Kia Mama in 2010.

Throughout this time I have gained experience in each new role where I have continued to identify a greater need for more breastfeeding resources that are ‘user friendly ‘ for the health provider and ‘appealing’ for the mother & whanau. In 2009 I started developing the ‘TALK CARDS’, which have been an extension of the original talk cards developed by Tairawhiti Whangai U Collective. As a young mother myself, while compiling the TALK CARDS I have tried to consider what would be appropriate and useful for other mums who are going through the same journey.

I really enjoy working with new mothers and I often feel a responsibility to share the knowledge I have with other mothers as breastfeeding has life-long effects that can effect a mother-baby relationship for life. That’s why I love doing what I do!


Terms and Conditions

1. Prices

Prices include GST, except for international orders, then generally GST will be deducted from the price. Prices are subject to alteration without notice and do not include postage and packaging. All prices are in NZ dollars ($NZ), you can check prices in your currency at https://www.xe.com/ucc/.

2. Orders

You may place your order by either:

Website: Order using the online shopping cart and make payment using a credit card via paypal or money bookers.

Email: You may email Mama Aroha directly to place an order or special request.

Meet the Team

Justin Wray


Packs sets & distributes orders


Alys Brown

Clinical Advisor

Midwife/Lactation consultant. Reviews research & content


Erana Blandford


Coordinates graphic designs & captures BF images


Ashlee DeCaries


Provides Breastfeeding images

Alvin Brown

IT support/Video producer

Takes care of all technical matters


Rose Hutchings

Graphic Designer

Draggnett Design


Monique Heward


Paints the NZ cover pages


Naomi White

Australian Distributor

Packs sets & distributes orders